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Its exactly like a global ambassador "LV X BTS ? The news was announced by the French brand on May 10. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. To receive the Vogue Business newsletter, sign up here. Korean traditional music mingled with contemporary pieces to set the background. BTS made a stylish statement at the Grammys last month when they turned up in custom Louis Vuitton suits now it turns out they may have been making a not-so-subtle announcement as well. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. HoYeon Jung is the newest global ambassador for Louis Vuitton. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. All rights reserved. The shocking news comes only 2 months after the show's premiere. Things were bleak in August 2020. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Louis Vuitton WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Ambassador Global ambassadors play an important marketing role for luxury brands because of their ability to promote a brand in a way that doesnt look like in-your-face advertising, says Jared Watson, assistant professor of marketing at NYU Stern School of Business. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. Brands want to work with more than just a face. Ambassadors In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist