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For the NFL, Stan was manna from heaven. The $5 billion, Inglewood-based stadium opened its doors in September 2020. But were long term. The event at the new SoFi Stadium in Inglewood will generate visitor spending thanks to the numerous events leading up to the game on Feb. 13, according to a report by Micronomics Economic Research and Consulting. The privately financed stadium is the centerpiece of a 298-acre development thats three times the size of Disneyland. No scenario would be ideal, but opening SoFi Stadium without Rams fans in attendance would certainly make the big event feel much less grand. The new stadium in Inglewood will play host to Rams and Chargers games. Nicole Pollard Bayme, CEO of global styling firm LaLaLuxe, predicts a flurry of luxury shopping this weekend as guests plan to dress for the occasion. Times NFL writer Sam Farmer gives a tour of SoFi Stadium, the new home of the Rams and Chargers. Dozens of billionaires, politicians, celebrities and power brokers had attempted to solve the L.A. riddle. The next morning, the first day of a new era in the NFL, Kroenke stopped by Starbucks on his way to a private airport and picked up his breakfast: an egg sandwich and turkey bacon. Another client has been asking for a Rolls-Royce Cullinan and there were quotes of $3,800 to $4,000 a day.. Stan is one of the few.. At the top of the stadium, on Level 8, spectators can roam the massive indoor-outdoor concourses and, on a clear day, enjoy a vista that spans from the Hollywood sign and Santa Monica Mountains to Catalina Island. Last time I checked, that money is coming from Disney shareholders, not him.. If the teams are allowed to play at SoFi Stadium, its conceivable that they will do so minus fans. So many before Kroenke had tried. The amended deals $15M over five years guaranteed is significantly higher than the $4M that was guaranteed over the two years in the previous agreement, according to city staff. The stadium's capacity forNFL games is a shade over 70,000, but it can be maxed out with additional seating for bigger events like concerts at about 100,000. Ive rarely run across someone whose main concern is, I want the best we can have., The path forward was bruising.